About Citac Africa Ltd
Founded in 1998, Citac UK is a leading consultancy specialising in the African downstream energy sector. The company provides consultancy services, industry research, advisory support, and executive training programmes for organisations operating across Africa's refining, marketing, distribution, and energy markets.
With a London-based team and a network of representatives throughout Africa, reliable communication plays a critical role in supporting clients, partners, and stakeholders across multiple countries.
Finding the Right Fit for Citac
Working closely with Citac, GTN recommended a hosted phone system designed to deliver a more streamlined and flexible communications experience.
The project began with a detailed consultation, a live system demonstration, and a series of discussions focused on understanding Citac's operational requirements. GTN provided clear guidance throughout the decision-making process, helping the team evaluate the available options and select a solution aligned with both their immediate needs and long-term objectives.
Once the project was approved, GTN managed the migration process, including number porting, system configuration, and user onboarding.
"GTN demonstrated outstanding service from the quotation stage onwards. The final quotation was clear, transparent, and detailed, with no ambiguity."
A Smooth Transition with Minimal Disruption
The deployment was completed in approximately two weeks, with minimal disruption to day-to-day operations.
To ensure a smooth transition, GTN provided onsite configuration and training, giving employees the confidence to begin using the new platform immediately. The implementation process was carefully managed from start to finish, allowing the business to realise the benefits of the new system from day one.
"Sophie visited our office to deliver in-person configuration and training for the entire team. The system setup was completely painless."
The Impact
Since moving to the new platform, Citac has benefited from a more intuitive and consistent communications experience across the organisation. The team now communicates confidently with clients and partners internationally, and more employees use the office system as their default method of communication rather than relying on personal mobile phones, reducing costs while keeping communications consistent.
As the team became more familiar with the platform, it quickly became the preferred method of communication across the business.
"More of our team now use the office system as their default, rather than resorting to their more expensive mobile phones, because the system is intuitive and reliable."
The management portal has given the team greater visibility and control, allowing them to manage settings and services independently without contacting support for routine changes.
Beyond the technology itself, Citac has continued to benefit from its ongoing relationship with the GTN team, receiving responsive support and proactive guidance that has helped the business get the most from its communications services. On the occasions support has been needed, GTN has responded the same day and followed up to ensure issues were fully resolved. The team has also provided proactive guidance on international mobile usage, including cost-saving options such as bundles and eSIMs for staff travelling abroad.
"GTN has responded immediately and, importantly, followed up afterwards to ensure everything was fully resolved."
Despite moving to a more capable and reliable system, Citac has seen a reduction in its overall telecommunications costs. For a business built on international relationships, the combination of consistent performance, proactive support, and improved commercial value has made its partnership with GTN one the team would confidently recommend.
"Despite implementing a far superior and more reliable system, we have seen a reduction in our telecommunications costs. The customer portal is significantly more user-friendly, allowing us to manage features independently without needing to rely on support."
